Using magnets for marketing is effective and affordable
Are you using magnets for your company marketing? In today’s highly competitive business world, every company is looking for an effective and affordable way to promote their brand. One method of promoting your brand is by using custom-printed magnets to boost your visibility.
Magnets are a versatile and cost-effective tool that can help companies promote their brand, attract new customers, and increase sales.
Benefits of using magnets for marketing
Value
One of the major benefits of using magnets as part of your marketing plan is their value. What does that mean? It means that magnets are affordable – they are inexpensive to print. Affordability is one of the key reasons for the popularity of magnets in the world of marketing.
Effective
Magnets are effective because they increase sales and improve name recognition.
Most consumers have promotional magnets on their refrigerators. You probably do too. Refrigerator magnets come in handy to hang up the grocery list or your child’s soccer schedule. Any consumer business, from a computer repair shop to a pizza restaurant, usually receives a good return on their investment in magnet marketing because their contact info is immediately available whenever any need or want may arise.
Office workers also keep magnets of vendors and service providers stuck on metal desks and file cabinets for quick reference. Calendars are commonly incorporated into promotional magnets because they provide information that is referred to frequently. Game schedules of local pro or college sports teams are also a popular addition to promotional magnets.
Durable
Magnets are durable because they hold up well through years of use. Magnets last much longer than other print materials as they are made from permanently magnetized vinyl. The magnetic surface sticks to metal surfaces but is easy to pull off without leaving residue or damaging the surface. Magnets are flexible, durable, and weather resistant.
Once a piece of magnetic marketing material is stuck on any surface, it almost always stays on that surface for a long, long time. They can stay on the surface literally for years. What other piece of marketing can make that claim?
Tips for Using Magnets in Marketing
Now that we’ve discussed the benefits of using magnets for marketing, let’s dive into some tips on how to use them effectively:
Choose a Memorable Design:
Your magnet should have a memorable design that stands out from the competition. Use bold colors, striking graphics, and a clear message to ensure that your magnet is noticed and remembered by your target audience.
Magnets can be custom printed with any message, logo, design, or image. One of the features that make magnets such an effective marketing tool is that they offer almost unlimited options for customization. Apart from adding your message and contact details, you can also include artwork, a call-to-action message, fun quotes, or something more to complement your branding theme.
Highlight Your Brand
Your magnet should highlight your brand and message. Make sure to include your company name, website address, and contact information on your magnets. This will make it easy for potential customers to get in touch with you when they are interested in your products or services.
Offer Incentives
To encourage potential customers to keep your magnets, consider offering a discount or special offer for those who bring them into your store or use them to make a purchase online.
Distribute Them Widely
To reach the widest audience possible, distribute your magnets in a variety of ways. This could include handing them out at trade shows, including your magnets with every invoice and proposal, mailing them to customers, or including them in product packaging. Have the magnets with you on every sales or service call. Give your contact at least a couple of the magnets before you leave the property.
Track Your Results
To determine the effectiveness of your magnet marketing campaign, make sure to track your results. This could include tracking the number of new customers, sales generated, or website traffic from your magnets
Multiple Design Options
Magnets have multiple design options and can be made in numerous sizes, shapes, and color choices. With a variety of design options like custom fridge magnets, car magnets, and more, magnets are one of the most versatile marketing tools to help you promote your business.
To help get your creative marketing juices flowing, here are some possible designs using magnets in marketing.
Business Card Magnets
Business Card magnets are probably the most popular size of the promotional magnet. In the majority of cases, the artwork for a business card has already been created so it is very easy to print the same artwork on a magnet. And, a business card magnet is a good size to enclose with customer statements or other business correspondence.
Link to example: 2173 – Business Card Magnet – 2 x 3-1/2
Call for Service Magnets
We have a post in this blog about using Call for Service stickers. You should take a moment and read those posts, especially if you are in a service business like HVAC, Plumbing, or Pest Control. We talk about affixing those Call for Service stickers on the appropriate sub-systems of the house – on the HVA air handler, on the compressor and coil outside, on the water heater, and the water softener.
Link to example: 3461 – Call For Service Label
With all the work you are already doing to get the Call for Service stickers marketing program working to bring new customers to the table, doesn’t it make sense to have some Call for Service magnets?
We are not suggesting that you stop using the Call for Service stickers. What we are saying is when something dies break in the house or business, wouldn’t it be nice if there was a well-designed Call for Service magnet on the refrigerator, on a file cabinet, or on a desk?
Postcard Magnets
Postcard magnets are printed on a 17 pt. UV-coated durable adhesive material. They are available in square, landscape, or portrait format in a variety of sizes – choose between 3″ x 3″, 4″ x 4″, 4″ x 6″ or 5″x 7″. Postcard magnets are usually printed on semi-gloss paper. The semi-gloss paper makes photos and bright designs stand out.
Calendar Magnets
“What day is it?” It’s safe to say that at some point or another, we all ask this question. A handy postcard-sized calendar magnet is a compact, yet convenient way to display a year-long calendar as an easy point of reference. These postcard calendars can also be used as branded promotional items.
Link to example: 0088 – Small Calendar
Notepad Magnets
Everyone uses notepads, and we love to get FREE notepads. Attach your business card at the top, leaving a lasting impression on your customers. Your name will be in front of your customer’s eyes for months with this magnetic notepad.
The magnetic strip holds the notepad on many, but not all, metal surfaces. Your business card is applied by removing the peel-off liner at the top, exposing an adhesive material that will hold the card securely.
Link to example: 4101 – Magnetic Notepad – Things To Do
If you are one of our current customers, how many times have you received a notepad free with your order and may still have one on your desk that you’re currently using? Our company name stays in front of you 24-7 and is handy when you need us. Give your customers the same convenience with these handy magnetic “Things To Do” notepads.
House Magnets
Our flexible house magnets are a true advertising value. They are seen daily on millions of refrigerators. Bulk packed. Everyone has magnets on their refrigerators, desks, and file cabinets. They should have yours, also. A great way to keep your name in front of customers and prospects.
Link to example: 2137 – House Magnet – Large 3 x 4-3/8
Give magnets a try! Experience the results for yourself.
Using magnets for marketing is a smart, effective, and affordable way to promote your brand and increase your online presence. By incorporating magnets into your marketing strategy, you can attract new customers, increase sales, and outrank your competitors in search engine results. With eye-catching designs, contact information, and incentives, your magnets will help to build your brand’s credibility and authority in your industry.
To view the Crownmax Magnet Marketing Products for a specific industry, please click on one of the following links: Pest Management, HVAC Plumbing, or Miscellaneous.